Chester’s Hamburgers Responds To ‘Outrage’ Over ‘Don’t Buy From Chinese’ Marquee

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Chester’s Hamburger’s, a long-standing San Antonio chain, is reacting to feelings of “outrage and disgust” sparked by a prominent post on one of the sites.

“Don’t buy Chinese […] buy American ”read the sign at location 1006 NE Loop 410. It is not clear if another Chester’s Hamburger carried the same message.

Although the Loop 410 location shares outdoor signage space with other businesses, owner Dale Mabry has confirmed the post is from his business.

“As for the Chesters Hambugers marquee, there is no implied meaning other than to buy American goods and not goods from Communist China,” Mabry said Wednesday when joined by E-mail. “We have already changed the selection copy. “


The Asian American Alliance of San Antonio was one of the first to sound the alarm bells via social media. Kin Yan Hui, president of the local branch of the Asian American organization, said he was happy with the removal and considers the case “over”, but spoke of the anger that was felt throughout the community. when it was brought to his attention on Tuesday.

“There was outrage and disgust on the part of the Asian American Alliance in San Antonio,” he added.

Hui said he was aware of xenophobia towards Asian Americans occurring elsewhere in response to the coronavirus pandemic, but said the marquee was the first he knew where the community was “separate” in San Antonio. He says racism against the Asian American community is typically felt locally in the form of “unwelcoming looks.”

“Although this has happened, it is rare for racism linked to acts of violence to be taken against Asian Americans in San Antonio,” Hui said.

Although rare in Hui, he said anger “permeates” all of San Antonio.

Chester’s Hamburgers has already been the subject of controversy. In July 2016, the Universal City location was the site of a viral video in which a customer made racist comments to a black family. Although staff were not involved, the restaurant was criticized for “lack of response” during the incident, the reported current. The controversy spilled over online, where some suggested a boycott of the restaurant in response to a Chester’s Hamburger employee, later fueling the debate with more derogatory comments.

Hui says the marquee now advertises the restaurant’s phone number for take out orders. The Asian American Alliance of San Antonio has since deleted a post on its Facebook page displaying the sign.

Madalyn Mendoza Covers Puro News & Pop Culture for MySA.com | [email protected] | @maddyskye



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